AR mobile app redesign

Role: AR Designer, UX/UI Designer
Brief: Redesign the interface of the app and make it more user user-friendly
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AR app Redesign

Project Date March 9th, 2022
Client Cybele's Institude

One change I implemented in my previous team was to conduct a more user centered design approach for a mobile app on Cybele's institute we were working on. The initial design was focused on the features and the usage of AR that the stakeholders wanted to include in the app, but it did not consider the needs and abilities of the actual and potential users. To address this, I conducted user research to gather feedback and insights from potential users (people who visited the institute) . I organized focus groups and interviews to understand their pain points, expectations, and preferences of the users. Based on the feedback, I created user personas to represent the different user types and their goals, which helped guide our design decisions. Using this approach, we were able to identify several key areas for improvement, such as simplifying the user interface and adding more intuitive navigation. We also incorporated gamification elements to make the app more engaging and rewarding for users.

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