Rodi Orfanidou is a Product Designer shaping the future of fintech and payments by building better financial experiences.

4+ years of product design. Athens-based. Fintech, banking & customer experience.

Portrait of Rodi Orfanidou

Red Dot Design Award 2024

Logika 4PL website — Website Design, Landing Page. I was the sole product designer, owning the work from research and wireframes through high-fidelity prototypes.
See more
See more

TEDx Mavili Square 2026

Workshop creator & facilitator — “From Customers to Co-Creators: Banking Tailored to Your Needs.”
See more
See more

Customer Co-Creation in Banking

Facilitating design thinking, UX/UI, product design, fintech, innovation and customer-experience workshops with Snappi customers.
See more
See more

Product Design & Fintech

End-to-end product design across digital banking and fintech — from research and discovery to interaction design, prototyping and delivery.
See more

Accessibility by Design

WCAG 2.1 accessibility audits, inclusive design and usability testing with assistive technologies across digital products.
See more

Customer Workshop Facilitator

At Snappi Hub, I facilitate customer workshops to listen to real needs and wants and turn them into product opportunities.
See more

Snappi

Designing simpler, smarter everyday banking

Designing transaction experiences for a new kind of everyday banking — making payments, transfers and money management simpler, clearer and more intuitive.

Snappi

Fintech & Banking

0 → 1

banking product

World's best

ECB-licensed neobank

Case Study

Designing User Testing for Savings Programs

Understanding how customers save and what makes saving easier

Designing user-testing approaches to uncover customer needs, motivations and friction in saving programs — turning research into clearer product opportunities and better banking experiences.

Coming soon

Worldpackers

A world of ways to travel the world

Worldpackers is a community based on collaboration that makes travel more accessible to +1,5 million travelers seeking a profound cultural experience. We connect travelers – looking to exchange their skills for accommodation – with incredible hosts in more than 100 countries.

Worldpackers

★★★★★ 4,9

App of the day

2019

Editors' choice

Innovation in Brazil

Case Study

Notification & In-app Feedback Strategy

Reducing CAC through engagement

A customer-engagement strategy focused on timely notifications and in-app feedback to increase engagement, reduce acquisition costs and improve product ROI.

Restricted

Customer Feedback
Strategy

Turning Customer Feedback into Product Decisions

A customer-centred approach to collecting, structuring and translating feedback into clearer, faster and more actionable product decisions.

Restricted

Fintech Product Design

From discovery to delivery

The design process for creating Genius: Fintech Product Design’s reward program.

Fintech Product Design

Case Study

Read more

Digital Banking Experiences

Designing products people can trust

Designing clear, accessible and intuitive financial experiences around real customer needs.

Pepper

★★★★★ 4,7

+25 millions

banking product

+80 million visitors

per month

Case study

Article

Designing for clarity in financial products

How visual hierarchy, interaction and accessibility can make complex financial products easier to understand and use.

Full article

Article

Design Critiques
for Better Products

Frameworks and learnings for creating stronger design decisions through structured collaboration with product and engineering teams.

Full article

Article

From Customers to Co-Creators

Design thinking and customer co-creation in banking — bringing real customer needs into product discovery.

Full article

Event

TEDx Mavili Square 2026 — Workshop Creator & Facilitator

From Customers to Co-Creators:
Banking Tailored to Your Needs

Customer-led

Product discovery

6

Workshop areas

6

Design thinking
& UX

Read more

Design Thinking & Product Discovery

Customer
Co-Creation Workshops

Facilitating workshops that bring customers, product teams and designers together to uncover needs, frame opportunities and co-create better banking experiences.

See more

Side project

Customer Research
& Co-Creation

Interviews, surveys, usability testing, customer journey mapping and service blueprints used to identify friction and inform product decisions.

Check it out

Superhost &
Airbnbs’ Guests favorite

37 Reviews out
of Customer-led Guests

Check it out

Accessibility
Specialist

WCAG 2.1 accessibility audits and inclusive design practices across digital products, working closely with product and engineering teams.

Restricted

Let’s build better financial experiences.
Drop me a line

orfanidu.rodi@gmail.com · LinkedIn

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.